Email Frequency and Timing: How to Send the Right Emails at the Right Time
Find out how often you should send out emails to your subscribers, how to determine the right frequency and timing and more importantly: how to send the right kind of emails.
That means you’ll be able to increase your email marketing sales by mastering four different factors.
The first factor is Timing. When is the right time to send your emails and there is no definitive answer to this, since it is different from email list to email list. A study by Hubspot found Tuesday as the optimum day to send emails, while a similar study from GetResponse had the same result. MailChimp, on the other hand, found Thursday as the right day to launch the most important emails of your email marketing campaign.
The second factor is Frequency. Should you send out emails multiple times a week or only once a month? Again, it is different from email list to email list, but sending out emails too frequently is one of the top reasons why people unsubscribe from email lists.
But, on the other hand, if you email your subscribers to rarely, they might forget who you are an unsubscribe as well. It is all about balance!
Next is Segmentation and this is the key to a healthy email list. You have to segment your subscribers since each and all of them have different needs and wants. Even though it is much easier to send the same emails to your entire list, this is a very bad strategy.
The last factor is Consistency. When sending emails to your list it is crucial to be consistent. It is, for example, a very good idea to tell your email list subscribers how often you are going to email them. This can be an attempt to match expectations and, if you do this in your welcome email, they will know what they have subscribed to.
Lastly, I will give you a little BONUS tip: Make sure to be testing all of these factors and use the data to develop the perfect email marketing campaign for YOUR subscribers.
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