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20. Technology Transfer at Stanford University
Posted by Stanford

20. Technology Transfer at Stanford University

Technology



Kirsten Leute from Stanford’s Office of Technology Licensing discusses how the OTL works, statistics and how to find a technology from Stanford to license into your startup.

Take the quizzes and find the rest of the course at http://eesley.blogspot.com

Stanford University:
http://www.stanford.edu/

Management Science and Engineering at Stanford:
http://www.stanford.edu/dept/MSandE

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

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How to write a business case for innovation
Posted by Tim Morris

How to write a business case for innovation

Business



This is an example of one of my video lectures. In this lesson I teach students how to write a business case for a proposed innovation.

In previous lessons the students have learned how to identify unmet customer needs and generate innovative ideas to meet those needs. After watching this video they are required to write a compelling business case to support their proposed innovation.

I structure the course around a case-study business, so each student pretends they are proposing an innovative product or service to the management team of that business. In face-to-face tutorials the students present and discuss their innovative ideas. This is a great mechanism to encourage peer discussion and learning.

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