Knowing whether your email campaigns are successful will help you take the right actions when it comes time to improving them. In this lesson, we’ll explore:
– why email metrics are important in evaluating campaign success
– five useful metrics that can help you understand email performance
– how to draw insights from the email metrics gathered.
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Email Marketing Definition
Email Marketing is the most effective tool to keep in touch with your customers. It helps you deliver the right content at the right time to the right audience.
This is the reason, why email marketing is an integral part of the overall business strategy of much leading business worldwide.
Benefits of Email Marketing |Example of Email Marketing
When an email address signs up to be an email list, it receives an email to verify that the address owner intended to be put on the list.
Benefits of Email Marketing
An opt-in email list allows customers to come to you a sign up to receive email campaigns and correspondence.
The benefits of Email Marketing
Email Marketing is an effective way to communicate with the subscriber and potential customers directly, You can share your thoughts or relevant information about products and services with subscribers.
If you have an email list, it is much easier to promote your brand with the readers.
If you build up trust with your subscribers, they will be much more open to listening to what you have to say about the products you suggest.
Once they purchase from you, they will come back time and time again. Product sales may be increased by offering special promotions, like discounts or free gifts to subscribers.
Example of Email Marketing
For small businesses, it is easy to increase their social media following with a quality email list. They can communicate directly with their readers and develop engagement with subscribers.
When someone subscribes to their email list, chances are it’s too like they post on social media networks.
To increase online presence, you can ask your subscribers to follow you on Facebook, Twitter, Google+ and LinkedIn.
If they promote your post, the other will also come to your site. This way you social media following may be increased.
The best way to get started with Email Marketing with Autoresponder Software will enable to use of Powerful automation and behavioral targeting features to give you the ability to send highly targeted and timed automated campaigns.
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What is EMAIL MARKETING? What does EMAIL MARKETING mean? EMAIL MARKETING explanation.
Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or a current customer database. Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding advertisements to email messages sent by other companies to their customers.
Email marketing has evolved rapidly alongside the technological growth that has occurred consistently throughout the 21st century. Prior to this growth, email marketing was not as effective because of a lack of reach, as emails were novelties to the majority of customers and potential customers. In 1978, Gary Thuerk of Digital Equpiment Corp sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network . It resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails. As email marketing developed itself as an effective means of direct communication, a problem arose in that users were blocking out large amounts of content from emails by use of filters and blocking programs. It therefore became the case that in order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software. This resulted in the birth of triggered marketing emails, which are sent to specific users based on their tracked online browsing patterns.
Opt-in email advertising, or permission marketing, is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing.
Opt-in email marketing may evolve into a technology that uses a handshake protocol between the sender and receiver. This system is intended to eventually result in a high degree of satisfaction between consumers and marketers. If opt-in email advertising is used, the material that is emailed to consumers will be “anticipated.” It is assumed that the consumer wants to receive it, which makes it unlike unsolicited advertisements sent to the consumer. Ideally, opt-in email advertisements will be more personal and relevant to the consumer than untargeted advertisements.
A common example of permission marketing is a newsletter sent to an advertising firm’s customers. Such newsletters inform customers of upcoming events or promotions, or new products. In this type of advertising, a company that wants to send a newsletter to their customers may ask them at the point of purchase if they would like to receive the newsletter.
With a foundation of opted-in contact information stored in their database, marketers can send out promotional materials automatically using autoresponders—known as Drip Marketing. They can also segment their promotions to specific market segments.
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Email marketing involves directly marketing a commercial message to a group of people using electronic mail.
Reference: Miller, Michael (2009). Selling Online 2.0: Migrating from EBay to Amazon, Craigslist, and Your Own E-commerce Website. Indianapolis, IN. p. 287. ISBN 978-0-7897-3974-2.
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