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eCommerce SEO: How to Bring Organic Traffic to Your Online Store
Posted by Neil Patel

eCommerce SEO: How to Bring Organic Traffic to Your Online Store

SEO



eCommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank your set organically without spending money on paid ads? Today I’m going to teach you how to bring organic traffic to your online store.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/

7 Proven Ways to Grow eCommerce Sales By 50% or More : https://youtu.be/ECFguym4230
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So step one, identify how people are searching for your products on Google.

You got to do keyword research. I want you to go to Ubersuggest, look at your products that you’re selling, type them into Ubersuggest.

It’ll give you suggestions for all the other keywords that people are typing in.

Some of them will be more popular than your keywords, some of them will be less popular.

But it’ll give you an idea of what people are looking for.

If you don’t know what people are looking for, how do you know what to optimize your pages for?

The second step, I want you to look up your competitors in Ubersuggest.

Type in their URL. Once you type in their URL, I want you to do a few things. The first is go to the Top Pages section. The Top Pages section shows you all their pages, more so, that are ranking in Google, the keywords that each of those ranks for, and who’s linking to them.

Then, I want you to go to the Keywords Report in the Traffic Analyzer.

The Keywords Report shows you a laundry list of all the keywords that are ranking for them, from the most popular to the least popular.

This again will help you figure out what keywords you should be targeting.

Without this, you won’t know where to focus your attention on.

Step number three, I want you to optimize your product pages for those keywords.

I’m talking about include those keywords in the title tag, the meta description, within your product description, right?

It needs to be everywhere, H1 tags. By doing that, search engines will know that you’re targeting those keywords.

The next step, optimize your pages, especially the product pages, for user experience.

Here’s what I mean. Everyone thinks about eCommerce SEOs like I need to build links, I need to pop in keywords.

Yes, that is important.

But if people get a terrible experience, they’re going to leave your site.

If they leave your site, they’re not going to come back.

Google’s going to notice a high bounce rate.

Boom, your rankings are going to tank, or in some cases, they’re never going to go up because you weren’t ranking in the first place.

But you optimize that user experience. Have beautiful images, have videos that showcase your product.

Have reviews, whether they’re good or bad, just reviews that are transparent.

All this stuff helps improve the user experience, helps you build trust, helps you get more sales in the long run.

It also helps you rank higher.

Next up, I want you to build links. You already used the Ubersuggest tool to see who’s linking to your competitors, right, based off their top pages.

The next step, continually update your pages.

Here’s the thing that no one really talks about in Google’s algorithm.

Do you know what one of the biggest factors is?

How fresh is your content?

Have you noticed that Wikipedia continually ranks?

It’s because they constantly have people updating their content and their pages.

If you’re not doing that, you won’t rank as high.

Next step, interlink your products.

Cross-link them, cross-promote them together. Not only does that help increase total cart size.

It helps increase the link juice that is flowing to all your pages, so they all end up ranking better.

The next step, make sure your site is mobile compatible.

And what I mean by mobile compatible, don’t just have your site, you know, be responsive and your checkout work on a mobile device.

I’m talking about having your site also load extremely fast.

If it loads fast, you have good page speed, what you’ll find is your rankings for all mobile drastically increase.

Page speed is more important on mobile from everything that we’ve tested than desktop.

So the mobile experience is not just about responsive and the user experience. It’s also about speed.

And speed not only improves conversion rates, but it also improves your rankings.

Last but not least, use schema markups for your product.

Doing this will help your rankings.

You’ll combine all of this, you’ll find that your eCommerce site can rank.

Sure, you should still do paid ads, especially if they’re profitable.

But you should do both. Go after the SEO traffic and paid.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/

#SEO #NeilPatel #DigitalMarketing

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7 Proven Ways to Grow eCommerce Sales By 50% or More | Increase eCommerce Sales
Posted by Neil Patel

7 Proven Ways to Grow eCommerce Sales By 50% or More | Increase eCommerce Sales

SEO



You want to grow your e-commerce site. Well, you know what? The way you think you’re gonna grow your e-commerce site isn’t the real way to grow. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc
Find me on Facebook: https://www.facebook.com/neilkpatel/
Read more on my blog: https://neilpatel.com/blog

Hey everyone, I’m Neil Patel, and today, I’m going to share seven ways you can increase your e-commerce sales by over 50%.

Tip #1: Focus on one product.

You do not need to be selling millions of products like Amazon to do well.

I met a lady who makes high heels more comfortable selling insoles.

She has one product, and that’s it. Do you know how much she makes?

Well into the seven figures per year. You don’t need a lot of products to do well.

If you’re on Shopify, you can use Oberlo, and that’ll help make it, so you don’t have to worry about the logistics.

If you’re only doing one product, your life becomes so much easier. Focus on one product that solves a pain point.

#2: Upsell and downsell.

It’s easier to get someone who has bought from you once to spend more money with you than it is to get new people to buy from you.

If you’re selling insoles that make women’s shoes nice and comfortable, your upsell could be a pack of three instead of just one.

That’s an easy upsell.

Doing simple things like that will increase your lifetime value, which will open up more possibilities.

#3: Advertise.

Facebook advertising and Google AdWords both work extremely well in e-commerce marketing.

Facebook ads and Google ads are a great way to boost your e-commerce sales, and you if you’re not sure where to get started with Facebook ads or Google ads, leave a comment below and I’ll answer you, and I’ll give you feedback on how to run the perfect Facebook ad campaign or a Google AdWords campaign.

#4: Leverage subscriptions.

Make sure you offer subscription options. For example, if you’re selling makeup or lipstick, people are gonna run out of it. The question is just when? So why not give them an option where they can subscribe and continually get new makeup?

If you’re using Shopify, you can use a tool called Recharge to make your product a subscription.

#5: Recover abandoned shoppers.

In 2017, roughly 75.6% of shopping carts were abandoned.

So, you need to make them come back and buy.

How do you do that?

Recovering abandonment solutions, such as collecting their emails.

When someone’s buying from you, you’re probably collecting their name and email first before you’re showing the credit card information.

You can do things like exit intent offers, using tools like Hello Bar, where you show them an exit offer saying, hey, thinking about leaving?

Put in your name and email and I’ll send you a 10% off coupon or a free shipping coupon.

#6: Optimize your checkout process.

Baymard did a study on checkout pages.

They found when companies optimize their checkout pages, they made an extra 260 billion, that’s not million, that’s billion with a B, extra dollars.

Don’t forget to optimize your checkout process.

The way you do that is by first removing unnecessary fields.

Why would you ask someone for their name and email and address multiple times?

That’s unnecessary. Keep it simple.

The other way you can optimize your checkout process is by making it two-step.

#7: Leverage a referral program.

If someone’s buying from your e-commerce site, they probably know other people have the same problem and need your solution.

Create a referral program, and you can do this through ReferralCandy.

You can do simple things like, get 20 bucks when you refer someone that also signs up and buys.

The key with a referral program is to incentivize both the person giving the referral and the person accepting the referral.

Follow these seven tips, and you should generate at least 50 plus percent more in sales.

Leave a comment below and say, hey, here’s my e-commerce store.

Which one of these tips should I be using first?

I’ll respond telling you which one you should do first, second, et cetera, so that way, you’re doing the ones first that are gonna create the biggest ROI.

And I can’t just tell everyone, hey, go do them in this order, because it varies for each and every single e-commerce site out there.

But if you leave a comment, I’ll make sure that I give you a detailed response that’ll help you grow faster.

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