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Tag: click through rates

How to improve web pages with 8 SEO strategies and tips to boost CTR rates and organic traffic
Posted by Fraser Mcculloch

How to improve web pages with 8 SEO strategies and tips to boost CTR rates and organic traffic

SEO



Watch how to improve web pages with my 8 SEO strategies and tips to boost CTR rates and organic traffic.

I made a 20 minute video showing you the steps I took to improve a page on my website that only gets a few clicks from Google.

SEO Tactic 1 : Google Analytics

Log into Google Analytics
Acquisition
Search Console
Landing Pages

Look at all pages.

Compare impressions and clicks and CTR – click through rate.

Click the url and look at all the search queries the page rank for.

Export the report and import into Excel or Google Sheet.

Look to see if any search queries stand out.

SEO Tactic 2 : Manual page review

Manually review your page.
Read the title

SEO Tactic 3 : Review pages in Screaming Frog

Pop your url into Screaming Frog
Review the page title and description, word count

Was the title written to motivate, persuade and influence a person reading your page in google search results?

Go through the keywords again and look for ‘how to” in the search query.

“How to” suggests the page will be a guide or resource.

SEO Tactic 4 : Search volume with keyword research tool
Enter the seed keyword into ahrefs to find out the monthly search volume.

1000 searches a month is small volume.

28,000 searches a month is a good sized keyword for a consumer business.

Look at number of ‘having same as” keywords; if there’s less than 100 same as keywords, then the topic you are targeting is probably too low.

Look at the keyword difficulty; a score of greater than 20 for a new website is too difficult a topic to target.

Look at the domain ratings of the top 10 search results.

Look at the number of domains pointing to each url as this gives you an indication of how difficult it is to rank.

SEO Tactic 5 : compare serps metrics

Compare your page with the top 10 ranked pages.

Enter url into ahrefs
Select organic keywords
search for your keyword
Look at your keyword
click on SERPs to compare your page with the top 10 ranked pages.

Compare domains linking to pages
Compare number of keywords each page ranks for

SEO Tactic 6 : compare page word count

Compare your page word count with the word count of the top 10 pages

Copy and paste all the urls and yours into http://www.seoreviewtools.com/bulk-web-page-word-count-checker/

Word count is an indicator of page quality

SEO Tactic 7 : LSI keywords

Find out if your page has the right words and count on it by using textoptimizer.com

Go to your url
open up to textoptimizer.com plugin
enter your seed keyword
then find out the phrases to add to your page or remove from your page.
80% and above and your page content is now more relevant.

I wanted to turn my page into a helpful guide.

I change my page from

White hat SEO Link Building Service

to

How to do link building for a new website. 4 strategies step by step

SEO Tactic 8 : Social promotion of page

Socially promote my new page with Quuu Promote

the final SEO strategy is to socially promote your page on Facebook and Twitter using Quuu Promote.

I made a separate video here about Quuu here

https://www.youtube.com/edit?o=U&video_id=OgLc7Hhw2Xo

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B2B Email Marketing: Don't Call Them Email Campaigns - Promote Something Unique
Posted by Ian Johnson

B2B Email Marketing: Don't Call Them Email Campaigns – Promote Something Unique

Email Marketing



http://www.driveyoursuccess.com

Can email marketing work in a business-to-business (B2B) environment? Yes, it can. However, there is a fine line between that email campaign being viewed as a value-added service and nothing more than spam.

This video provides insight into five strategies you need to employ in order to make your B2B email marketing campaign unique and different from all the rest.

Today’s business professional is inundated with emails. Every day they come to work, they nave a number of internal emails from coworkers and external emails from customers. If they haven’t agreed to read your email campaign, or if they haven’t agreed to receive it, then you are guaranteed that they will jettison your email campaign into their SPAM folder.

This video explains the five essentials of B2B email marketing

1.) Customers must Opt-In or Buy-In to the email campaign – they have to want to receive the message.

2.) Start your campaign with your most loyal customers. These are the ones most likely to buy in or opt in to your email campaign. They are also the first ones who should have a chance to take advantage of any discounts, price reductions and or liquidations.

3.) Don’t call it an email campaign. Call it whatever you want with co-workers, but when it comes to speaking with corporate customers, don’t bring up that you want to include them on a newsletter or email campaign.

4) Focus on building loyalty and CTR. Your existing customers are your beta list. They are the ones you use to test different fonts, texts, images and links on your email campaign.

5.) Once you’ve optimized your CTR, and your campaign, then take it live and tailor your campaign to specific decision makers.

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