In order to choose the best email marketing system for your business, you must understand first the email marketing system structure and what type of marketers you are.
🟢Types of Email Marketers
I dissect Email Marketers into two types:
The First Type, I call them “bulk mailers.” and the second type is “Straight Marketers.”
Bulk mailers: are those people who collect, scrape, or buy people’s emails and start sending them promotional emails to sell them their service or maybe share an affiliate link to earn some commission. They are considered as spammers.
The “Legal” form of Email Marketing, where websites and business owners send emails to only people who subscribed to their lists promoting their services, and sending updates and newsletters.
So you need to identify your self first, what type you belong to?
🟢 Email marketing system structure
Mainly any Email marketing system consists of two parts:
The sender: (SMTP service) this is the technical part. It allows you to send emails over the internet.
The Management Application, where you can configure and manage your Email Lists, Marketing Campaigns, monitor and analyze results, manage your sending servers, and so on.
Now We have two choices:
1- We can go with an Email Marketing Company where it provides both parts together in one platform like MailChimp, Aweber…
2- Or you can build your own Email Marketing System by Building or Subscribing to a Sending Service(SMTP) like AWS SES, Mailgun, Mandrill… And Installing an Email Marketing Application Like Mailwizz.
Then you connect both and have your own system.
Using your own System, have only one tiny drawback, which is building the system manually for the first time, which can take around 2-3 days to set up things correctly. But then you will be able to send a 10x amount of emails for lower costs.
For example, you can send up to 100K emails for only 10$, YES!
🟢 Email Marketing Services.
The Other Option is to subscribe to an Email Marketing service that will give you both parts (SMTP and the Application) combined in one easy, simple platform, without worrying about any technical stuff.
Which email marketing service is the best?
Think about the following 4 Factors:
1. Pricing: All services start with 49$ with 5000 contacts, if you go further, you may pay up to 400$ for 75000 contacts and so on.
2. Features: when we compare features, we see that most of the services have almost the same features.
3. Simplicity: all these top companies have Simple platforms, and anyone can learn how to work with, in one day.
4. Support: In General, all have excellent support and response.
So What to choose?
To make things simple for you, if you have just started your online business and you don’t have that big list, and you only need the core email marketing features, just go to the pricing page and get the cheapest service or even you can go with the Free plan.
*I can help you choose what exactly fits your business, contact me anytime, I will be glad to help you.
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Why Emails are sent to Spam! Even with Premium Services Like Amazon SES, Sendgrid, Gsuite, Mailgun 👉 https://youtu.be/UJIwlPgS81g
Email Marketing Tips – Inbox, spam or promotion – Don’t send Before watching this!
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