Jan Rezab delivers the keynote at #EngagePrague, discusses how the role of the social media manager is one of the most difficult jobs in marketing, and the latest data on social media marketing trends.
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Build the marketing skills you need to succeed in the Digital Economy from Wharton, consistently ranked #1 globally for marketing education. ↓ More info below. ↓
Take this course on edX: https://www.edx.org/course/digital-marketing-social-media-e-wharton-digitalmarketing1-1x
About this course
Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.
In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.
This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.
The themes are:
– Behavioral foundations for understanding and navigating the new online-offline landscape
– New forms of interaction, including formation of networks and reputation building
– Tools and principles of digital marketing action including online advertising on fixed and mobile devices
– New media platforms and emergence of “organic” celebrities and communities
This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.
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Learn how to use social media for business to gain customers and increase sales. Customer engagement and social media marketing – a powerful combination to drive sales. Learn more visit https://www.godaddy.com/garage/search/social+media+for+business/?cvosrc=video.youtube_organic.us_how-to&cvo_creative=rKtijMCqmvMisc=ythowto.
LinkedIn Study: https://business.linkedin.com/…/priming-the-economic-engine-ebook.pdf
According to a LinkedIn study, sixty-one percent of small businesses find social media useful in gaining new customers. In this video, you’ll learn how using social media platforms can drive business. *Source: LinkedIn’s ‘Priming the Economic Engines’.
One of the most powerful marketing tools a small business can use is social media. Social media is globally-accessible platforms, websites and mobile applications through which people communicate and share content with one another.
Social media uses tools that allow users to ‘share’ or send the content they see on a site to their friends and family, often by just clicking a button.
Sharing makes social media the ultimate, many-to-many marketing tool with the ability to spread content at warp speed. Let’s look at five ways that social media can be used to drive business.
First, you can use social media to connect with customers and prospects at a global level, with a personal touch. When you connect with customers on social media, you want to create conversations with and between them that make them want to come back – you create fans or followers of your social media site.
To create a conversation, for example, a clothing boutique might start by sharing pics of a new fashion trend on Instagram, and ask followers to post selfies wearing the trend.
Second, you can use social media to build your brand. When you use your social media sites to share content that reflects your businesses’ personality, insights, and passions, you give your business a unique voice, distinguishing yourself and your brand, from your competitors.
A local gym, for example, might build their brand by posting motivational quotes or pictures daily on their Twitter feed.
Third, you can use social media to drive traffic to your website. While not all of the content you share on social media will link back to your site, some will. Sharing an interesting blog post or new product announcement can excite your target audience and send them on to your website for more.
For instance, a bath and body shop might announce their new spring scents on their Facebook page and include a promotional code for a discount customers can use to purchase from their website.
Fourth, you can use social media to establish your expertise. When you share your knowledge and know-how, you can build a following — an audience that comes to see you as a thought leader. As you build your audience, your influence grows.
To establish his expertise as a florist, a designer might post a video on YouTube demonstrating how he makes centerpieces for winter weddings.
Fifth, you can use social media to increase sales. Ultimately, all of these activities — connecting, brand building, driving traffic, establishing expertise —lead to the same place: sales.
The bottom line is that social media for business has the potential to affect your bottom line. Ready, set, get social!
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Want to become a social media manager in 2020? I’m sharing how I became a social media manager with these five key tips – from education tips and resources to advice for marketing yourself online. Open up for ALL links and resources mentioned!
Hubspot Academy
https://academy.hubspot.com/
Facebook Blueprint
https://www.facebook.com/blueprint
My Free Social Media Starter Guide
http://bit.ly/smmstarterkit
My Free DIY Your Social Media Strategy Course
https://ajourneyeast.thinkific.com/courses/diy-your-social-media-strategy
How to Become a Social Media Manager Course
https://ajourneyeast.thinkific.com/courses/ajourneysocialy
Facebook Ads for Newbies Course
https://ajourneyeast.thinkific.com/courses/facebook-ads-for-newbies
When to Work for Free (Podcast)
Freelancer Hourly Rate Video
Loomly Tutorial
Wave (Invoicing)
https://www.waveapps.com/
What to Include in Your Freelance Contracts
✖ WORK WITH ME
» 1:1 Coaching
https://latashajames.com/coaching/?utm_source=youtube&utm_medium=video&utm_campaign=evergreen
» Social Media and Influencer Marketing Courses
https://ajourneyeast.thinkific.com/?utm_source=youtube&utm_medium=video&utm_campaign=evergreen
» Social Media Marketing, Podcast + Video Editing
https://www.jamesandpark.com/?utm_source=youtube&utm_medium=video&utm_campaign=evergreen
✖ LET’S KEEP IN TOUCH
» podcast: the freelance friday podcast
http://bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
http://instagram.com/thelatashajames
» twitter: @thelatashajames
Tweets by thelatashajames
» facebook group: the freelance friday podcast community
http://facebook.com/groups/microinfluencermarketing
» business email: hello@ajourneyeast.com
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, Detroit lifestyle, and travel: https://goo.gl/3Klxj9
BECOME A PATRON: https://www.patreon.com/latashajames
✖ DISCOUNT CODES
» TubeBuddy is a must-have service for YouTubers: http://tubebuddy.com/latasha
» Monetize your product links with Skimlinks: http://go.skimlinks.com/?id=67873X1515738&xs=1&url=http://skimlinks.com
» Get 50% off your first 6 months of Quickbooks Self-Employed: http://fbuy.me/fumsv
✖ FAQ
How I Get Free Products: https://youtu.be/TRENqUPeB5w
How I Monetize My Videos: http://skimlinks.me/1rXgych
My Ethnicity: https://youtu.be/AYXqw93J1rc
☽ video is not sponsored.
#SocialMediaManager #Freelancer #Entrepreneur
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What are a number of the greatest social media apps and social media instruments that enable you to create content material and handle your social media accounts with ease? On this video I’m going to share my prime instruments.
★Get your free social media guidelines★: https://saranguyenonline.com/particular/social-media-checklist
★Timestamps★:
Design instrument: 1:33
Scheduling instruments: 4:40
Inventory photos & video: 9:12
Video modifying + Display screen recording: 11:56
Undertaking Administration instruments: 13:46
★Sources talked about★:
Free 30 day trial of Canva Professional (Paid Canva): http://canva.7eqqol.web/bJGgm
Fb Creator Studio: enterprise.fb.com/creatorstudio
Later app: http://later.com/
Depositphotos: http://depositphotos.com/
Story Blocks: https://www.videoblocks.com/
Screenflow: https://www.telestream.web/screenflow/
Asana: http://asana.com/
★Sara Nguyen on Social Media★:
https://www.instagram.com/sara.nguyen1
http://www.saranguyenonline.com
http://fb.com/saranguyenonline
Tweets by misssaranguyen
★Subscribe★: https://www.youtube.com/person/MissSaraNguyen?sub_confirmation=1
———★Gear Used To Shoot This Video★ ——-
Digital camera – Canon 80D: http://amzn.to/2n0iqBB
Logitech BRIO 4k Webcam: https://amzn.to/2FrhNgE
Lens – Canon 18-55 Lens: http://amzn.to/2n9QlGW
Rode NT USB microphone: http://amzn.to/2nXlr8g
Microphone Rode Sensible Lav+: http://amzn.to/2n0i0Lu
Microphone adaptor – Rode SC3 3.5mm TRRS to TRS Adaptor: http://amzn.to/2mwo94i
Rode extension cable: http://amzn.to/2lPjStl
Lighting – Halo Prismatic Ring mild: http://amzn.to/2n9wuYP
Tripod – Manfrotto Compact Advance: http://amzn.to/2lRiUIi
DISCLAIMER: This video and outline accommodates affiliate hyperlinks, which implies that in case you click on on one of many product hyperlinks, I’ll obtain a small fee. This helps assist the channel and permits us to proceed to make movies like this. I solely suggest merchandise that I personally use and love. Thanks for the assist!
Social media apps: https://youtu.be/qMkmyqhXS_I
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One of the best social media administration instruments to make use of in 2020.
Make social media in 2020 simple to make use of and focus extra on having extra in-depth conversations together with your viewers through the use of social media administration instruments.
From posting content material to neighborhood administration to launching a podcast, succeeding within the fashionable digital advertising and marketing panorama might be extremely time-consuming. One of many methods I’m capable of keep lively and engaged on a number of social media platforms is through the use of instruments that supply insights or add automation in areas that may be time-consuming.
5 Social Media Advertising Instruments to Use in 2020:
1. Currently
You may as well use Currently’s AI capabilities to drop in a hyperlink to the content material and get automated captions, which might be helpful, resembling if you wish to shortly share an attention-grabbing article however don’t essentially must get slowed down in writing the caption for it. As an alternative, you possibly can spend extra time participating with those that reply to your publish.
2. TubeBuddy
When you do any digital advertising and marketing via YouTube movies, you want a instrument like TubeBuddy. For instance, you possibly can see how your movies rank for particular key phrases, which will help you optimize your video web optimization.
3. Model24
With Model24, you possibly can observe social media efficiency and monitor mentions, amongst different options. For instance, as a convention speaker, I exploit Model24 to tell me of any mentions resembling “name for audio system,” so I can then shortly reply to related alternatives.
4. Anchor
By way of Anchor’s all-in-one free podcast platform, you possibly can simply create a podcast out of your telephone and distribute your podcast via primarily all main channels resembling Apple Podcasts, Google Podcasts, and Spotify. Doing so might be a good way to spice up your content material advertising and marketing it doesn’t matter what trade you’re in.
5. Quora
On Quora, customers ask questions on every kind of topics, and the neighborhood can then attempt to reply these questions as greatest they’ll. By answering questions associated to your trade, you possibly can increase your thought management and use these subjects as the idea for spin-off content material.
Accurately, you should use these instruments to assist dominate social media advertising and marketing in 2020. There are such a lot of nice instruments and sources on-line that may aid you enhance your advertising and marketing effectivity. Which instruments are you wanting to make use of extra in 2020? What different digital advertising and marketing platforms make your job simpler?
Click on to get My Bestselling Ebook:
https://cgil.co/TheBook
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Carlos Gil is the creator of “The Finish of Advertising: Humanizing Your Model within the Age of Social Media and AI,” a world keynote speaker and award-winning digital storyteller with over a decade of expertise main social media technique for international manufacturers together with LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software program.
A primary-generation Latino-American, Gil’s work has been featured by CNNMoney, Harvard Enterprise Evaluate, Mashable and Social Media Examiner along with dozens of commerce publications. Presently, Gil is the CEO and founding father of Gil Media Co., a full-service digital advertising and marketing agency primarily based in Los Angeles, which works with Fortune 500 shoppers.
Click on to observe Keynotes & Talking Engagements:
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This was the only way I would ever do this shoot and hold myself accountable to it, so here it is! Enjoy the good(?) the bad and the very ugly. My social media is now consistent across the board, so we can check that off!
Also can I just say…of all the places I had to upload images, YouTube was the worst. I don’t know if that comes across in this video, but it was so ridiculous that they make you make it a very specific size, then ruin the image and make it different everywhere. Why not modify the size or have us make different images then? Stupid.
If you’re catching up, here’s the first video where we started this challenge: https://www.youtube.com/watch?v=egZanbdjPcI
Here’s part 2, which is what I’m on right now: https://www.youtube.com/watch?v=45nzpTjPyyM&t=317s
You might disagree on the photos I ultimately chose, but some of them didn’t work once I put them into Clipping Magic and/or Canva so I ended up with these. All in all, it took a full day to do this but I’m glad I did it! I feel sort of accomplished, haha.
Let me know how you’re doing on this challenge if you’re taking it too! You can comment here or connect with me on any of these channels:
https://www.facebook.com/MellaMusic/
Tweets by MellaNation
https://www.instagram.com/_mellamusic/
https://www.linkedin.com/in/mellamusic/
https://www.pinterest.com/MellasPins/
https://mellamusic.com/
My first album is available on iTunes, BandCamp and Spotify here if you want to check it out!
http://apple.co/2pMUeTm
https://mellamusic.bandcamp.com/releases
#SocialMediaMarketing #MusicMarketing #MusicBranding
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How To Start A 6-Figure Social Media Marketing Agency In 2020 – SMMA 2020
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This week on Marketing Monday, Angus Pryor the Practice Growth Specialist will share with you why no one is looking at your social media posts.
📩 Subscribe for more #MarketingMonday. https://www.youtube.com/channel/UCBCfC6AxDIlLYCJb9EhrEUA
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️🎯 Visit Angus Pryor:
Website: https://www.anguspryor.com/
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Instagram: https://www.instagram.com/anguspryorofficial/
LinkedIn: https://www.linkedin.com/company/anguspryorofficial/
Twitter: https://twitter.com/angus_pryor
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https://EveryoneMakeMoney.com/BlackFriday/
Social media marketing training courses you need to grow a business or make money online.
Such a great value it is the best almost free online social media marketing courses. Learn how businesses use social media for marketing or if you want make a social media marketing business. The best social media marketing courses on how to do social media marketing.
Get the training and start making you social media marketing strategy.
https://EveryoneMakeMoney.com/BlackFriday/
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