Read more at http://www.seomark.co.uk/buy-backlinks/
Transcript: “As buying backlinks is often the quickest way to acquire them, for lots of businesses it’s the most appealing option. The problem? Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Any website found to be engaging in the practice is liable to be penalised by Google. The consequences of a penalty can be severe. It’s common for penalised sites to lose rankings for all keywords for 6 months or more. A dilemma is created though by the fact that buying backlinks can and does work. Lots of businesses do it, especially in competitive industries, and lots of them get good rankings as a consequence and have never been caught or penalised in years of doing so. The lowest risk paid backlinks are those created in a way that makes them look exactly like a normal link on a normal site. If the site selling the links sells only a few of them, only links to relevant sites, and only adds sold links within relevant articles (instead of in the sidebar or footer), then Google will probably never realise the links have been paid for. Due to the relatively high cost of buying high quality backlinks, lots of businesses become tempted by the many low quality ones on offer. Plenty of websites sell links for a few dollars a month. These low quality paid links can work, but it’s 50/50 at best as to whether they’ll have any significant effect on improving your rankings. As well as potentially being a waste of money, low quality paid links are extremely high risk. People that sell backlinks cheaply have to cut corners to be able to make a profit from their scheme, and doing so makes them easy for Google to find, and they will find them — it’s just a matter of time. So, should your business buy backlinks? If you want a risk free approach to SEO then, no, you shouldn’t buy them. For most businesses, especially small or local ones, the temporary gains aren’t worth the risk, even if you perceive it to be a low one. Instead, invest the money in creating content and promoting your site in a way that attracts natural backlinks. It doesn’t cost more money taking this approach, and you can ultimately achieve the same results, it just requires more patience.”
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