Pay Per Click For Real Estate Investors has proven to be effective for attracting motivated sellers to your real estate and wholesaling business.
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A PPC campaign can result in a high return on investment for real estate investors and wholesalers.
Let’s go over ten of the best PPC tips for real estate investors.
#1: Qualify Your Clients Through Ad Copy
Another important real estate PPC tip is to qualify your clients. To be more specific, qualifying your clients through ad copy is one of the most effective ways to accomplish this. Overall, it helps in reducing irrelevant ad clicks and spend that can result in heavy costs. By using relevant keywords for real estate investors within your ad copy, you raise the chances of not only getting clicks but also converting from them.
#2: Target Potential Clients Through Geotargeting
One of the most overlooked PPC tips is client targeting. Most inexperienced campaign owners are under the impression that simple keyword research is enough to qualify clients. However, what they might not know that the location that their ad is showing up in can still lead to irrelevant clicks. Because of this, it’s important to use the geotargeting filter in a campaign to precisely target potential clients.
#4: Make An In-Depth Negative Keyword List
Yet another overlooked factor when it comes to PPC for real estate investors is negative keywords. To give some perspective on the importance of negative keywords, some PPC experts claim that it is by far the most important contributor to a campaign’s success. That said, make sure to make an in-depth negative keyword list. As far as how to do that, think of terms that wouldn’t necessarily lead to a conversion and brainstorm from there. Needless to say, only focusing on keywords for real estate investors is not going to cut it.
#5: Use Location Exclusion For More Accurate Results
Similar to the geotargeting filter, using location exclusion takes that same approach a step further. As opposed to targeting an area where you know a potential client is located, the exclusion filter eliminates serving ads in locations where you know they are not. Also like the geotargeting filter, using this filter will eliminate irrelevant ad clicks and allow for more accurate results.
#6: Use As Many Extensions As Possible
As far as your PPC ad structure, the most significant rule is to take up as much “online real estate” as possible. In other words, have it take up as much space. One of the best ways to achieve this structure is by using as many extensions as possible. In most cases, a healthy mix of at least one of each extension raises the quality score of your ad. In non-technical terms, this means that an ad will be placed above ads with a lower quality score.
#7: Consistently Rotate & Split Test Your Ad Copy
The unspoken golden rule in digital marketing is to test everything. This includes website landing pages, content, and PPC ads as well. Within a campaign, this strategy is known as split testing. It’s a simple strategy at its core as all it takes is to create more than one ad and rotating them depending on which ad is performing better. The idea is that this strategy will result in the creation of a highly converting ad.
#8: Create A Remarketing Campaign
The reality of creating a PPC campaign is that some people either forget to take converting steps or abandon the idea altogether. This is where a remarketing campaign comes into effect. Pretty much self-explanatory, remarketing campaigns serve the purpose of trying to convert a potential client once again.
#9: Use Google Analytics To Track PPC Performance
When it comes to using outside tools to raise campaign performance, there is arguably no better tool than Google analytics. The Google Analytics tool gives users an inside look on metrics such as bounce rate, time on page, and other similar metrics.
#10: Choose A Bid Strategy That Best Fits Your Campaign
Last but not least, another great PPC tip for real estate investors can be seen with the bid strategy. In a PPC campaign, the bid strategy is what determines under what guidelines your ads will be served.
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