No one likes cold calls but if you had to implement one, be smart about overcoming the common barriers. This video will guide you on the steps to build a great cold email template.
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A buyer who has stuck their hand up will always be more valuable than one whose profile suggests they should have their hand up.
So avoid cold calls if you can. Use referrals or shape your marketing to condition the market for you and flush out those who are ready for a proper discussion.
But if you can’t, I’ll show you how to be smart about overcoming the typical barriers by using the best cold email template.
Be aware of the big barriers:
– You are interrupting them
– You are not the only one (you’ll be assumed to be as bad as the rest and need to show that you are not)
– They are not focused on what you want (They may not realise they have the issue you solve and probably aren’t looking for a solution right now)
– Their gatekeeper is better than you are (Their gatekeeper receives more calls than you make, so are better at flicking than you are at bypassing)
7 Steps to building a great cold email template:
1. Do your homework on the company
2. ID who has the problem, not who has the budget
3. Do homework on that person
4. ID the valid business reason for the meeting
5. Write a letter or email series that goes from interruption to action via urgency and credential
6. Enlist the gatekeeper
7. Follow up
You can read the full version of the blog here:
https://align.me/b2b-marketing-blog/best-cold-email-template-and-7-steps-build-it/
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Get more B2B sales and marketing insights at: https://align.me/b2b-marketing-blog/
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