Pay Per Click (PPC) Management What you should and should not be doing. http://businessconnectionslive.com/free-business-video/
If a business wants to appear in the search results on a major search engine like Google, the two main routes to achieving that are SEO or PPC. A good search marketing strategy will usually be a mix of both and that mix will probably change over the life of the business. Both have their pros and cons.
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