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What Is The Google Local 3 Pack? (for beginners) | Local SEO

What Is The Google Local 3 Pack? (for beginners) | Local SEO

Local SEO



Here’s what you need to know: The Google Local 3 Pack is where more customers (aka money) can be found for your business.

For example, If you go to Google and type in your industry, for example hair “salons near me”, the three businesses showing under the map is called the Local 3 Pack. If you can get your business found there, you WILL get more customers. Simple as that.

You’re probably thinking, Blake, how do I get found as one of those 3 businesses? Well, the Google Local 3 Pack is based off three factors. And this is straight from Google:

Proximity
Relevance
Prominence

The Google Local 3 Pack shows for 97% of local based searches. Which means people looking for products, services, places near them. Almost all local based searches have 3 local businesses listed. Your job is to get in those 3 so your potential customers can find you.

It get’s better. The Google Local 3 Pack often shows before websites, and according to a study, more potential customers will click on the 3 pack than the 2nd website or below! Which is crazy!

You may hear this, so I got to mention it: The Google Local 3 Pack is also called the Snack Pack. Those terms are basically interchangeable.

What you need to know is The Google Local 3 Pack is made up of Google My Business Listings, which is the free business Listing in Google. If you’re unsure if you have one, go to google.com/business to find out.

Here’s some cutting edge info: The Google Local 3 Pack will now pull out and show a snippet of your Google Review or Google Post. So it’s wise to get a diverse amount of Google Reviews and make strategic Google Posts for all the types of terms potential customers may be typing into Google. If that all sounds foreign to you, watch one of my next videos to learn more.

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#GoogleMyBusiness #LocalSEO #LocalMarketing

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What Is NAP-W? (local seo & website tip) | Small Business Marketing

What Is NAP-W? (native web optimization & web site tip) | Small Enterprise Advertising

Local SEO



NAP-W is one thing you hear entrepreneurs discuss fairly a bit. It stands for Title, Tackle, Cellphone, and Web site.

To have good Native search engine optimisation, all these should be the identical throughout your small business’s on-line properties.

You additionally want to verify these are listed in your web site. Ideally each web page. Think about within the footer!

To get extra of those day by day Reside movies with small enterprise advertising and marketing suggestions, like our Fb web page: https://www.fb.com/blakestocktonmarketing/

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13 Google My Business Optimization Tips To Rank Higher

13 Google My Business Optimization Tips To Rank Higher

SEO



Get my FREE 20-Step Google My Business Checklist for 2020 (designed to help you GROW your business): https://www.blakestockton.com/gmb-checklist/ ‎

Google My Business is the best marketing opportunity for small business. In this video we’re going to break down 13 Google My Business tips to optimize your listing that will help get your business to the top of Google.

As a marketing consultant and trainer, these are some of the same exact tips I give my clients.

Let’s get started:

#1 Encourage reviews from customers 1:06
Whitespark Google Review Link: https://whitespark.ca/google-review-link-generator/

#2 Order Small Thanks Package from Google 2:47
Order your free business package: https://smallthanks.withgoogle.com

#3 Reply To All Reviews 3:55
Blue Carona’s Tips For Responding to Negative Reviews: https://www.bluecorona.com/blog/fixing-bad-google-reviews

#4 Order A Quality Virtual Tour 6:56
Hire A Google Trusted Pro: https://www.google.com/streetview/hire/

#5 Make Product Based Google Posts 9:41
When you make Product Google Posts, they will appear in GMB under the “Products” tab in mobile.

#6 Optimize Google My Business Description 11:47
Utilize all characters. Include keywords (words and phrases your customers are searching for) that you would want to show for in Google.

#7 Fill Out Your Attributes (and monitor) 13:32
Display information about your business in GMB Listing. Google is changing all the time so it’s good to check in every few months.

#8 Review Google My Business Insights (Analytics) to compare amount of photos with competitors 15:51
Keep adding photos and encouraging customers to add photos until you’re 10x’ing your competitors!

#9 Download Google My Business App 18:44
Android: https://play.google.com/store/apps/details?id=com.google.android.apps.vega&hl=en_US

Apple: https://itunes.apple.com/us/app/google-my-business/id853371601?mt=8

#10 Upload Videos 20:58
Both professional and authentic videos!

#11 Add Secondary Categories 23:52
Determine if your business could use Secondary Categories to tell Google additional information about your business.

#12 Study Your Insight Queries 26:45
Little more advanced. See what type of searches your business is showing for. Type those into Google, see where you rank in the local 3 pack. Make posts about these keywords.

#13 Turn On Messaging (AKA Chat) 30:32
This will fill out your Listing more on Google. And allow customers to message you throughs yours (or another employees) cell phone.

That wraps up the 13 Google My Business Optimization Tips. What tip are you working on or struggling with? Let me know in the comments below.

Subscribe to our channel: https://www.youtube.com/channel/UCeyfAcr6LE5-r-FdbVAnRow? #CrushOnlineMarketing #GetMoreCustomers #HackTheAlgorithm

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