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Author: Jason Swenk

WHAT YOU SHOULD PAY YOUR DIGITAL AGENCY EMPLOYEES | NEW HIRE SALARIES

WHAT YOU SHOULD PAY YOUR DIGITAL AGENCY EMPLOYEES | NEW HIRE SALARIES

Social Media Marketing



What should you be paying your digital agency employees? What resources should you be looking at in order to gauge the appropriate pay range or salary?

As a digital agency owner, naturally you want to know how to compensate your team. You want to make sure they feel valued while also doing what’s best for bottom line. But it can get overwhelming with all the different resources out there, such as Glass Door or others.

I actually just take a hard look at the situation and ask myself these 3 questions:

1. What can I afford to pay?
2. What impact would this employee make on the business?
3. What does the employee need in order to be happy?

At the end of the day, it doesn’t actually matter what you pay them as long as you help them achieve their goals. People make a decision on who they work for based on how it makes them feel. They want to feel as though their making a contribution to something great, they want to feel significant and they want to know there’s an opportunity for personal and professional growth.

In my agency, we allowed our team to grow within the company and contribute to the agency’s growth. We communicated the core values and beliefs so the team could feel aligned with us. And, we made sure the team knew where we were headed as a business so they could understand and feel they had a significant role in the big picture.

So, what are you struggling with? Let me know so I can answer your questions here.

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SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
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Thanks for watching. I hope you keep up with the daily videos I post on my channel. Make sure you subscribe and share your learnings with others. Your comments are why I do this, so please take a second and say hello. 

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.
Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneur journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE

MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

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THE BUSINESS PLAN EVERY DIGITAL MARKETING AGENCY NEEDS | AGENCY PLAYBOOK

THE BUSINESS PLAN EVERY DIGITAL MARKETING AGENCY NEEDS | AGENCY PLAYBOOK

Social Media Marketing



In this video, I’m giving you the 8 components of the business plan every digital marketing agency needs in order to be successful. So many of us are in the agency business by accident. But, success doesn’t happen by accident and that’s why you need a plan.

I get it. At first you knew how to do something cool and people were willing to pay you for it. Then before you knew it, you became an agency. So whether you’re just starting out or got years of experience under your belt, it’s never too late to develop a business plan.

Here’s the 8 Systems every Digital Marketing Agency needs:

1. CLARITY: Where is your agency now and where do you want it to go? You can’t get where you’re going unless you’re very clear on the destination.

2. POSITIONING: How can you position your agency as “THE Choice” rather than just “A Choice”?

3. OFFERING: What do your ideal clients need? Hint: it’s not always what you want them to need 🙂 But, what does your service offering ladder look like and how can you use it to build trust and land the bigger projects or retainers?

4. PROSPECTING: With the right positioning and offering, how can you find the right prospects? I believe every agency should have a 3-channel approach to prospecting: inbound, outbound and partnerships. That way, if one or two of those channels becomes weak you still have others to fall back on.

5. SALES: What will be your process for converting all your prospects into clients? Are you talking to only the right prospects and not wasting time on the wrong ones? Is there a qualification process, proposal process and follow-up process?

6. DELIVERY: This is an area that is often overlooked but so important to success. What is the onboarding strategy? What is the plan for continuous follow-up and how can you ensure you don’t lose money through scope creep?

7. OPERATIONS: What is the structure of your team and how does your agency’s org chart look? As you grow, how will the org chart continue to develop and where do the layers of authority and responsibility lie?

8. LEADERSHIP: What are the roles of the leadership team and how involved in the owner in daily operations? What KPI’s are important and how often do you measure them against your goals? How will you develop your agency’s brand and continue to stand out?

If you want to find out even more about creating the 8 Systems for your own Digital Marketing Agency Business Plan, check out: http://jasonswenk.com/playbook

Thanks for watching. Your comments are why I do this, so please take a second and say hello.

========================================================
SUBSCRIBE NOW to follow my entrepreneurial journey. https://www.youtube.com/playlist?list=PLDvZHFVeqEMq58q6tMoyMK-ufpp0ysoVP
 
========================================================

JASON SWENK IS AN AGENCY ADVISOR THAT GUIDES MARKETING AGENCIES THROUGH A PROVEN FRAMEWORK FOR GROWING THEIR AGENCY FASTER & EASIER.

Fresh out of college Jason was off to work for Arthur Anderson, one of the big 5 consulting firms. He quickly realized that he could never work for anyone other than himself. He decided to change direction, launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, the agency caught the attention of bigger agencies and Jason sold it in 2012.

Now, Jason leads http://JasonSwenk.com, a unique media company & consultancy helping marketing agencies grow & scale their agencies faster by applying the framework that he used to grow, scale and eventually sell his agency. Jason has helped over 10,000 agencies in 23 countries meet or exceed their business goals.

Jason currently hosts two shows that are available for download…

The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t; and

SwenkToday a daily VLOG that documents the entrepreneurial journey of building another multimillion dollar business, where he share the latest strategies, and answers the most burning questions entrepreneurs have. 

DONATE to help us continue to provide you amazing content. https://jasonswenk.com/donate/

SCHEDULE:
MON-THUR VLOG #SwenkToday
Q&A from my digital agency audience

Ask me A Question:
http://jasonswenk.com/askswenk

Podcast Wednesday:
(Digital Agency Interviews)
https://itunes.apple.com/us/podcast/smart-agency-masterclass-marketing/id870206013?mt=2&ls=1
or
http://smartagencymasterclass.com

Follow me here:
Website: http://jasonswenk.com 
Podcast: http://smartagencymasterclass.com 
Facebook: http://www.facebook.com/jasonswenk   
Twitter: https://twitter.com/jswenk  
Instagram: https://www.instagram.com/jswenk  
Linkedin: https://www.linkedin.com/in/jasonswenk  
Medium: https://medium.com/@jswenk/ 
Soundcloud: https://soundcloud.com/jasonswenk

Music by epidemicsound.com

source