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Amazon PPC adverts are based mostly on bids made by you and your rivals. While you begin a marketing campaign, you’ll put in your goal bid worth. This bid worth helps Amazon’s search engine place your product on the web page. In the event you bid excessive sufficient, generally your product would be the first itemizing on the SERP. Bid too low, and your product might by no means present up in any respect, or if it does, it’s 5-6 pages deep, undoubtedly not the place you wish to be.
Each key phrase or mixture of key phrases on Amazon has a unique price to it. Somebody who’s promoting wine glasses could have completely different key phrase costs for phrases like “wine glasses” and “glasses” than somebody who’s promoting child towels who has “gentle towel for child” or “towels”. Your costs could possibly be as little as $0.35 or as excessive as $5.00+ per click on. There’s nobody reply to what it is going to be.
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