Email marketing is one of almost all profitable strategies available to the net entrepreneur (and offline companies, too).
Consider this: About 00% of your website visitors will abandon without buying anything of your teeth on their first visit. Nevertheless, by creating a great opt-in offer you can at least get their pleasurable contact details — and then employ email marketing to follow up, construct relationships, and turn these people into paying customers.
Email marketing is by far the BEST along with a CHEAPEST way to stay in touch with customers and build rock-solid relationships using them — so they’ll invest in you again and again! (This is referred to as the “lifetime value” within your customers, and it’s extremely successful. )
Email marketing just plain performs! Just take a look at these figures from PostFuture:
There are now over 1 BILLION Internet users worldwide — and 90% of those use email.
70% involving users receive opt-in electronic mail from online businesses.
82% associated with online buyers have made a minimum of one purchase in response to email marketing.
32% have made an immediate purchase online in response to an email.
With figures like these, you can understand why I am always stunned to hear in regard to a business that STILL has not started to take advantage of email marketing techniques.
If you’re stuck for suggestions on how to use email marketing to ramp up your profits, listed below are ten proven email marketing ways to get you started…
Email marketing technique #1: Develop relationships as well as establish credibility by offering free information
Sending your customers valuable, free information — such as an authoritative e-book — will help them become familiar with and trust you. Once you have established your credibility, a person dramatically increases your chances of transforming subscribers into lifelong clients.
You can offer anything from the free report to a free software demo… whatever you believe your subscribers would like!
E-mail marketing strategy #2: Encourage replicate visits by announcing everyday specials
Once you’ve started gathering email addresses, you can deliver your customers and subscribers regular updates letting them know what your specials are. Sending everyday discount offers is an excellent method to get your customers familiar with a person and your site and turn them into regulars who will buy from you repeatedly.
Email marketing strategy #3: Sponsor “Customer Only” events
Assume you own a restaurant, as well as you’ve been collecting your own customers’ email addresses. You can send each of them an email request for an exclusive wine-tasting night for regular diners just. Rewards like this are good ways to capitalize on the lifetime associated with your customers.
If you own an internet business, you can set up a particular web page on your site that is available only to customers — then send them an email sharing with them how to take advantage of the discounts you advertise on which page.
Email marketing strategy #4: Include promotions in session reminders
If you are running an assistance business, as opposed to a list business, you can still utilize the power of email marketing by simply sending appointment reminders to your clients.
If you’re a martial art teacher, for example, you could give your new clients an email a few days before their initial lesson, reminding them where your location is and when they need to arrive. For that reason that same message, you could include a coupon that offers them 25% off their lessons whenever they bring a friend to enroll at the same time!
Email marketing strategy #5: Phone your hottest leads
You need to use email to follow up with men and women you have spoken with in person but have not bought the product. Offer to answer any additional inquiries they may have, and let these people know you are available to speak to them to their advantage. This can dramatically increase your probability of closing a sale by providing your leads with extra data they’re not expecting.
Marketing via email strategy #6: Offer electric “loyalty coupons.”
This is an excellent way to get your existing customers to purchase from you repeatedly. Simply deliver customers a discount they can print and provide into your store or even use your website. It is usually a good idea to make your coupons legitimate for a limited time just to motivate your customers to invest in you as soon as possible.
Email marketing technique #7: Send follow-up provides to your customers
Follow-up is one of the most potent ways to create a profitable business. Because they develop the trust you’ve set up to close the initial sale — and turn first-time purchasers into regular customers.
Exactly how profitable can follow-up e-mail be? My team as soon sent our customers an autoresponder email introducing them to an item that we thought they might such as. The entire process of writing the e-mail and sending it out required about 20 minutes — and the result was an immediate profit of $74 000!
Email marketing strategy #8: Motivate “Send to a Friend” recommendations
Email is a great way to motivate referrals because it’s simple for people to forward messages to their families, friends, and peers. Make sure every newsletter, provide, or eBook you deliver to your subscribers reminds these people that they can forward your meaning to anyone they think could be interested.
You could even operate a promotion that gives your active customers something for free whenever they refer the latest customer to you.
Email marketing method #9: Deliver your merchandise electronically
Suppose you’ve published a book and you aren’t currently selling paperback illegal copies through your site for $29 each. By creating a digital version of your book — which is WAY more accessible when compared to what you’re probably thinking — you can simply email it to your customers.
And since you won’t do things like printing costs, storage, packaging, and delivery, you may DRAMATICALLY increase your profit markup!
Email marketing strategy #10: Employ email to sell your knowledge and produce recurring revenue
If you are a pro on a particular topic — and just about everyone is — then you’ve got a successful organization based on a paid-subscription e-zine waiting to be born.
Naturally, there are tons of other marketing via email strategies you can put to use. Whenever you realize just how easy its to use it to drive income, you’ll think of brand-new strategies yourself!